Why Did The Fast Food Industry Become A Fundamental Part Of American Society?: The Case Of Mcdonald's In The 50s-80s
Published 2022-11-27
Keywords
- Burger; culture; religion; African Americans; consumption
How to Cite
Copyright (c) 2022 Carla Angelica Sarabia Orozco, Javier Rivera Rivera, Alejandra Patricia Ruiz Sosa, Cuauhtzin Daniel Morales Betanzos
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
Modern American society has fast food as one of many particular characteristics as part of its culture, of course this led to a sociocultural and historical process. Through this perspective we study the case of the McDonald's company and how it contributed to the cultural characteristic of fast food, and how it will be develop in the American community, through a type of dish that was little known at the time, but thanks to its versatility and flavor it would win the hearts of millions of Americans: the hamburger. For this analysis we use both primary and secondary sources, the latter predominate throughout our work. Finally, we consider that a contribution of our research is to shed light on this type of issues that are rarely treated from the perspective of a historical process, since in general the predominant perspective is from the field of health or structure business.
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